Web Marketing

grow your business online with Mindscape

Pay-Per-Click (PPC) Advertising



Pay-per-click (PPC) is a search engine marketing technique where advertisers pay only when their ad is clicked and a visitor is directed to their website.

Strong growth forecast for pay-per-click.
This form of advertising is becoming incredibly attractive to businesses worldwide. Advertisers in the US and Canada alone spent $5.75 billion on Search Engine Marketing in 2005 and 2007 totals are projected to be $8 billion! The growth isn’t going to stop either: Search Engine Marketing is expected to grow to over $16 billion by 2010.

Search phrases are key.
PPC campaigns are executed by selecting keywords that are most relevant to your business or industry. Effective pay-per-click requires research and careful planning to ensure that the keyword phrases chosen are used by searchers who are far along in the buying process. This will get you highly targeted traffic and visitors who are far more likely to take immediate action.

Immediate gratification.
The biggest advantage of a PPC campaign is immediate results. Where most marketing efforts require vast amounts of patience and persistence, pay-per-click generates instant results and immediate traffic.

Getting started.
We can create an effective pay-per-click campaign for you. Together, we'll establish a budget, select targeted keywords, and develop creative, targeted ads that are appropriate for your company, industry, and target market. To schedule an informational meeting on pay-per-click marketing, click here to contact us.

If you’re looking for a service that is not listed—just ask. We’re always ready to do our best to serve you. If we can't do it for you, we can connect you with a partner company who can. Contact us to see how we can help you out.

MICHIGAN ROOTS

with national recognition

Mindscape was nominated as one of the “Top 50 Companies to Watch in Michigan” by the Edward Lowe Foundation in 2008.


KIND WORDS

from Entrepreneur Magazine

Mindscape was named one of the 10 Most Dependable Web Design Firms in the Central United States (Goldline Research featured in Entrepreneur Magazine) May 2008.


WORLD WIDE WEB

meets world class branding

We're now affiliated with Hanon-McKendry, a nationally recognized brand consulting and advertising firm. We share not only office space, but a passion for excellent work and effective marketing. You can read more about the partnership here.